ABOUT THE PROJECT

TDC Store is an end-to-end e-commerce experience built for the UAE market: DJI drones, accessories, software, and training programs in one place. We designed and built the entire journey — from browsing to payment to delivery — backed by a back-office that runs the business behind the scenes.
TDC Store

the challenge

Built for complexity

The brief called for a system that handles a full commerce flow (catalog → cart → checkout with two payment paths), an alternative sales scenario for high-value orders, partially manual operations like refunds and fulfillment, and a dedicated admin panel — all while staying effortless for the customer.

One clean buying flow

The product page does the heavy lifting — imagery, specs, configuration. Add a drone to the cart and it suggests the matching training program by type, turning a single purchase into a complete setup.
Checkout keeps two payment paths in one flow: card via Stripe or bank transfer, with saved addresses and cart merging on login — so nothing gets lost between guest and customer.
TDC Store

UX THINKING

Designed for decision-making

Professional drone solutions often involve technical specifications, industry requirements, and multiple product configurations.

TDC Store
VISUAL DIRECTION

The visual language features a clean interface and structured layouts to focus on the solutions.

TDC Store

From enterprise drones and payloads to software platforms and training programs, the website was designed to support a continuously expanding catalog while maintaining clarity and usability.

TDC Store

OUTCOME

A stronger digital platform for growth

The result is a scalable e-commerce experience that better reflects The Drone Centre's position in the market while making complex products easier to discover, evaluate, and purchase.
TDC Store
Review

Clients about our work

Ali Seto
Ali Seto
Managing Director, FEDS Drone Academy
02/04/26
"We needed a website that would clearly present our drone solutions and reflect the quality of our services. The Supernova team quickly understood our goals, improved the structure, and delivered a modern experience that feels both professional and easy to navigate. The entire process was smooth, transparent, and focused on achieving the right result."

FROM VISION TO REALITY
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FROM VISION TO REALITY
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FROM VISION TO REALITY
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FROM VISION TO REALITY
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